Innovation as a Service
Ralph Khairallah
Supporting Business Leaders to Achieve their Strategic Projects
Welcome to my website!
I support new and growing organizations by transitioning their strategic projects from idea stage to implementation.
Having been a founder many times before, I understand the trade-off that every business owner faces between having to deal with day-to-day challenges yet missing the opportunity of initiating strategic projects that require a dedicated team during the kickoff phase.
If you are missing on strategic opportunities that leverage your existing infrastructure (brand, team, clients, assets...) to grow and sustain the future of your organization; this is where I step in.
Looking to initiate, validate & develop your idea?
Vision Led Consulting
1- Leadership level
Methodology: We start with the decision maker (CEO/BoD/Owners) and co-create a vision (growth hypothesis) if none is in place.
We engage in customer discovery, prototyping and hypothesis testing to validate way forward.
Once a clear vision is defined and agreed upon with Senior Management, we move to implementation and ensure success by adopting a holistic approach across three levels: brand, team, customers.
2- Brand level
Objective: Ensure Brand Alignment with Vision
Methodology: Once the vision is confirmed and translated into a clear business ambition, we work with the brand team and/or creative agency to ensure that the vision is translated into a single-minded brand idea and a holistic marketing strategy.
We ensure that the brand idea is embedded in the design of the company, its culture and values thereby aligning all brand-impacted resources towards the realization of the vision.
3- Team level
Objective: Align Team and Stakeholders Around Vision and Corresponding Brand Values
Methodology: Facilitating workshops and internal readiness meetings to involve both senior and junior team members in embracing vision and brand values.
Engage team members in ideation and design to ensure their support and adoption of brand values, reflecting them in every aspect of their work.
We're strategic partners to growth driven organizations.
Our approach is rooted in the Lean Startup Methodology and applied within Startup Accelerators and Venture Studios to test and launch new to the world ideas fast.
We follow a four steps process that starts with defining a clear Vision (growth hypothesis) with top management. Once the vision is validated, we ensure holistic alignment on both the brand and team levels to reach product-market fit and achieve success on the customer level.
4- Customer level
Methodology: Engage in testing, customer journey mapping, mystery shopping, and UX audit to make sure that your customers are getting the end value along all touch-points with the brand and team.
Ensure that UX is steering our offering towards the vision through every interaction that the organization has with its customers.
Objective: Define a Crystal Clear Vision
Objective: Audit and Align Customer Experience with Vision and Brand Promise
Design & Implementation
go hand in hand
Design
Ideation Workshops
Customer Discovery
Design Thinking
Brand Audit
Strategy Workshop
Data Analysis
Implementation
Hypothesis Testing
Team Training
Marketing Campaign Coordination
Partnerships
Customer Development
Sales Validation
Let's discuss a project
+961-03-135525
ralph<at>ralphkhairallah.com
