Innovation as a Service
Ralph Khairallah
augment your innovation capabilities without affecting your ongoing operations
Welcome to my website!
I partner with mission-driven entrepreneurs and organizations, helping them transition strategic projects from the idea stage to implementation.
Having been a founder many times, I understand the trade-off every business leader faces—managing day-to-day challenges while risking missed opportunities for strategic initiatives that demand a dedicated team in the early stages.
Our approach provides a lean framework for innovation, guiding organizations through ideation, customer discovery, prototyping, and hypothesis testing. We emphasize alignment across brand, team, and customer levels to ensure successful implementation within minimal cost and time constraints.
If you're missing out on strategic opportunities that leverage your existing infrastructure, this is where we step in.
Let’s bring your vision to life!
Looking to initiate, validate & develop your idea?
Vision-Led Consulting
1- Leadership level
Methodology: We start with the decision maker(s) and define a clear vision (growth hypothesis) if none is in place.
We engage in customer discovery, prototyping and hypothesis testing to validate way forward.
Once a clear vision is defined and agreed upon, we move to implementation and ensure success by adopting a holistic approach across three different levels: brand, team, customers.
2- Brand/Offering level
Objective: Ensure Brand Alignment with Vision
Methodology: Once the vision is confirmed and translated into a clear business ambition, we work with the brand team and/or creative agency to ensure that the vision is translated into a single-minded brand idea and a holistic marketing strategy.
We ensure that the brand idea is embedded in the design of the company, its culture and values thereby aligning all brand-impacted resources towards the realization of the vision.
3- Team level
Objective: Ensure Team and Stakeholders Alignment Around Vision
Methodology: Facilitating workshops and internal readiness meetings to involve both senior and junior team members in embracing vision and brand values.
Engage team members in ideation and design to ensure their support and adoption of brand values, reflecting them in every aspect of their work.
We're strategic partners to growth driven entrepreneurs and organizations.
We follow a four steps process that starts with defining a clear Vision (growth hypothesis) with top management. Once the vision is validated, we ensure holistic alignment on both the brand and team levels to reach product-market fit and achieve success on the customer level.
4- Customer level
Methodology: Engage in testing, customer journey mapping, mystery shopping, and UX audit to make sure that your customers are getting the end value along all touch-points with the brand and team.
Ensure that UX is steering our offering towards the vision through every interaction that the organization has with its customers.
Objective: Define a Crystal Clear Vision
Objective: Audit and Align Customer Experience with Vision and Brand Promise
Design & Implementation
go hand in hand
Design
Ideation Workshops
Customer Discovery
Design Thinking
Brand Audit
Strategy Workshop
Data Analysis
Implementation
Hypothesis Testing
Team Training
Marketing Campaign Coordination
Partnerships
Customer Development
Sales Validation
Let's discuss a project
+961-03-135525
ralph<at>ralphkhairallah.com
